Farmers Insurance - Jason Jones

The difficult discussion?
The important discussion!

According to LIMRA’s 2010 Life Insurance Ownership Study, a study that’s conducted every six years, many U.S. households are underinsured:

• Only 44 percent of U.S. households have individual life insurance.
• Half of U.S. households (58 million) say they need more life insurance.
• Among households with children under age 18, arguably those with the greatest need for life insurance, 11 million have no life insurance coverage.

Many families find life insurance a difficult subject to discuss, so they avoid it. Perhaps discussing the possibility of a spouse’s unexpected death is uncomfortable, but talking about life insurance is critical to the whole family. Here are some tips that may help you start the discussion and keep it on track:

• Talk before you’re in a financial crisis — Pick a time when you are both relaxed and keep it positive. Try to discuss it as you would any other family issue or aspect of your financial planning.
• Make a plan or revise your existing plan — Incorporate life insurance into your overall financial strategy — in fact, you may want to consider making it a primary component.  
• Set a monthly budget — Determine what you can afford and call me. I can work with you so you can determine a realistic strategy that you can stick to.

Although the subject may be difficult or awkward, talking about life insurance may be one of the most important discussions to have. And call me to learn more about the life insurance options that may help protect your family’s future.

Life insurance issued by Farmers New World Life Insurance Company, Mercer Island, WA 98040